Story perspectives

Coca-Cola Unveils Van Halen's 'Jump' as World Cup Anthem

3/7/2026

Summary

Story summary

Coca-Cola released a reimagined version of Van Halen's 'Jump' as official FIFA World Cup 2026 anthem.
The track features J Balvin, Amber Mark, Steve Vai, and Travis Barker.
It retains the original's synths while adding contemporary pop elements.
The music video, designed by McFlyy, shows animated versions of artists and includes a cameo by Lamine Yamal.
Coca-Cola notes its long history of producing World Cup anthems and tournament's cultural significance.

History

Historical Context

Coca-Cola's tradition of World Cup anthems began in 1994 with "The Cup of Life," performed by Ricky Martin, which reached over 1 billion viewers during the tournament hosted by the United States. This cultural milestone continued with the 2010 remix for South Africa's World Cup, and the upcoming 2026 anthem featuring J Balvin and Travis Barker, highlighting the brand's role in uniting global audiences through music and sports.

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Story summary

Coca-Cola released a reimagined version of Van Halen's 'Jump' as official FIFA World Cup 2026 anthem.
The track features J Balvin, Amber Mark, Steve Vai, and Travis Barker.
It retains the original's synths while adding contemporary pop elements.
The music video, designed by McFlyy, shows animated versions of artists and includes a cameo by Lamine Yamal.
Coca-Cola notes its long history of producing World Cup anthems and tournament's cultural significance.

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