Drooid Logo
Back to story perspectives

Full Breakdown

Delaware Women Unite for Heart Health at Inaugural Bubbles and Bags Event

3/7/2026, 10:43:58 AM

Event Overview: Bubbles and Bags

On March 4, 2026, the American Heart Association (AHA) in Delaware hosted its inaugural Bubbles and Bags event at the Hyatt Place Dewey Beach. This gathering aimed to support the statewide Go Red for Women® campaign, which focuses on raising awareness about heart disease among women. The event attracted over 50 attendees and successfully raised $5,000 to further the AHA's mission of combating heart disease and stroke, which remains the leading cause of death for women.

Purpose and Activities

The Bubbles and Bags event featured an exclusive designer handbag auction, networking opportunities, and educational segments highlighting the importance of cardiovascular health for women. Ashley Foster, senior vice president and chief people officer at Beebe Healthcare and chair of the 2026 Delaware Go Red for Women campaign, emphasized the significance of community engagement, stating, “Bubbles and Bags was a beautiful reminder of what happens when women come together with purpose.” The event aimed to empower women by informing them about their health risks and encouraging proactive measures.

Sponsorship and Future Events

The Bubbles and Bags event was sponsored by Beebe Healthcare, with additional support from national sponsor CVS Health. Following this successful inaugural event, the Delaware Go Red for Women Experience is scheduled for May 15, 2026, at the Chase Center on the Riverfront. This upcoming event will continue to focus on connection, education, and providing women with resources to promote healthier lifestyles.

Criticism & Opposition

While the event was well-received, some critics argue that awareness campaigns alone may not be sufficient to address the systemic issues contributing to heart disease among women. They advocate for more comprehensive healthcare reforms and access to preventive care as essential components in the fight against heart disease.

Official Statements & Responses

The American Heart Association has reiterated its commitment to improving women's cardiovascular health through initiatives like Go Red for Women. The organization aims to ensure that women are informed about their health risks and feel empowered to take action.

Verbatim Quotes

  • “Bubbles and Bags was a beautiful reminder of what happens when women come together with purpose,” — Ashley Foster, Senior Vice President, Beebe Healthcare

What's Next

The Delaware Go Red for Women Experience on May 15, 2026, will build on the momentum generated by Bubbles and Bags, furthering the mission to educate and empower women regarding their heart health. For more information, interested parties can contact Laura Loro at laura.loro@heart.org or visit the AHA website.