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Hyunjin Named GUESS Global Ambassador for Denim Campaign

3/7/2026

Summary

Story summary

Hyunjin, a Stray Kids member, was named GUESS Global Brand Ambassador on March 6, 2026.
He will front the "Modern Heritage" denim campaign, showcasing straight-leg jeans, denim shirts, a jean jacket, and denim pants.
The collection will be available at the new GUESS JEANS flagship store in Los Angeles and online.
Paul Marciano, GUESS co-founder, praised Hyunjin's creativity and global influence.
Nicolai Marciano, Chief New Business Development Officer, expressed excitement about Hyunjin representing a new era for the brand.

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Story summary

Hyunjin, a Stray Kids member, was named GUESS Global Brand Ambassador on March 6, 2026.
He will front the "Modern Heritage" denim campaign, showcasing straight-leg jeans, denim shirts, a jean jacket, and denim pants.
The collection will be available at the new GUESS JEANS flagship store in Los Angeles and online.
Paul Marciano, GUESS co-founder, praised Hyunjin's creativity and global influence.
Nicolai Marciano, Chief New Business Development Officer, expressed excitement about Hyunjin representing a new era for the brand.