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NBA Launches New European League, Eyes $1B Franchises

3/7/2026

27 6 Full Breakdown

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Story summary
  • Adam Silver, NBA Commissioner, announced plans for a new professional men's league in Europe in partnership with FIBA.
  • The NBA aims to engage with potential teams and ownership groups starting in January 2026.
  • Franchise values could exceed $1 billion.
  • There is positive interest from at least 70 investors.
  • Gianni Petrucci, president of the Italian Basketball Federation, expressed strong support and noted that Milan and Rome franchises are likely to join.