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Malatang: The Global Spicy Hotpot Trend Taking Over

3/7/2026

25 5 Full Breakdown

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Story summary
  • Malatang, a spicy street food from Sichuan, is gaining global popularity as foreigners visit restaurants to celebrate birthdays or dates.
  • The trend has sparked lively discussions on mainland social media.
  • Diners enjoy a personal hotpot experience, selecting meats, vegetables, and noodles boiled in broth.
  • Since 2025, malatang has gone viral worldwide, especially among young women in Japan, where malatang shops have become trendy.