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On3 Acquires Rivals, Igniting Feud with 247Sports

3/7/2026

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Story summary
  • On3, founded by Shannon Terry, acquired Rivals, heightening competition with 247Sports.
  • In March 2026, 247Sports said it would stop using its composite ratings for team rankings and rely on internal evaluations.
  • Industry insiders, including Shannon Terry, criticized the move, arguing composite ratings reduce bias and improve accuracy.
  • Rivals countered by promoting its own composite ranking as the only unbiased option.
  • The rivalry is evolving into a public feud.