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Chelsea Expands TMGM Sponsorship, Boosts Fan Engagement in 2026

3/7/2026

Summary

Story summary

In 2026, Chelsea Football Club expanded its sponsorship with TMGM by placing TMGM branding on the back of the men's FA Cup shirts, starting with the match against Wrexham.
The TMGM partnership, begun in 2023, focuses on brand awareness and fan engagement in Asia-Pacific, with exclusive events and content to deepen connections with Chelsea supporters.
Chelsea has secured other sponsorships this season, including front-of-shirt sponsorship with AI software company IFS.

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Story summary

In 2026, Chelsea Football Club expanded its sponsorship with TMGM by placing TMGM branding on the back of the men's FA Cup shirts, starting with the match against Wrexham.
The TMGM partnership, begun in 2023, focuses on brand awareness and fan engagement in Asia-Pacific, with exclusive events and content to deepen connections with Chelsea supporters.
Chelsea has secured other sponsorships this season, including front-of-shirt sponsorship with AI software company IFS.