Story perspectives

Alcohol-Free Wellness Clubs Thrive Post-Pandemic in NYC

3/7/2026

Summary

Story summary

New York City wellness clubs Bathhouse and Othership are gaining popularity as alcohol-free alternatives to traditional social venues.
Bathhouse projects about $120 million in revenue this year, signaling strong demand for alcohol-free community spaces.
The "third spaces" concept has evolved, highlighting the need for social interaction outside home and work, especially after the pandemic.
Co-founder Harry Taylor emphasizes that alcohol-free environments foster genuine connections and belonging among members.

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Story summary

New York City wellness clubs Bathhouse and Othership are gaining popularity as alcohol-free alternatives to traditional social venues.
Bathhouse projects about $120 million in revenue this year, signaling strong demand for alcohol-free community spaces.
The "third spaces" concept has evolved, highlighting the need for social interaction outside home and work, especially after the pandemic.
Co-founder Harry Taylor emphasizes that alcohol-free environments foster genuine connections and belonging among members.