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Story summary
- Suburban outlet stores are gaining popularity in China as consumers like Steven Zhou choose outlets for a better shopping experience, ample parking, and discounts on sportswear.
- From 2021 to 2025, outlet sales in China nearly doubled to 248 billion yuan (US$36 billion), prompting developers to invest in new suburban retail locations.
- Analysts say outlets thrive while malls face vacancy rates, reflecting a shift toward rational spending amid a sluggish economy.
