Story perspectives

From Apple I to 2.5 Billion: Jobs' Legacy Endures

3/10/2026

Summary

Jobs Revives Apple

Steve Jobs (Apple cofounder) returned to Apple in 1997, simplifying operations and refocusing the product lineup.
Apple began in 1971 when Steve Wozniak (Apple cofounder) and Steve Jobs (Apple cofounder) met in California and launched the Apple I.
The Think Different campaign launched in 1997 to celebrate creativity and independence.
Today, 2.5 billion people own Apple products.
Tim Cook (CEO of Apple Inc.) emphasizes Apple's values to navigate future obstacles.

Summary

Cook Celebrates Apple

Apple Inc. is preparing to celebrate its 50th anniversary on April 1, 2026.
In a CBS News interview with David Pogue, the technology correspondent, Timothy Donald Cook, the company's chief executive officer, says Apple's success comes from its people and culture.
Building this culture takes time and requires careful hiring and shared values.
Cook notes Steve Jobs' legacy includes the 'doing the right thing' principle.

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Jobs Revives Apple

Steve Jobs (Apple cofounder) returned to Apple in 1997, simplifying operations and refocusing the product lineup.
Apple began in 1971 when Steve Wozniak (Apple cofounder) and Steve Jobs (Apple cofounder) met in California and launched the Apple I.
The Think Different campaign launched in 1997 to celebrate creativity and independence.
Today, 2.5 billion people own Apple products.
Tim Cook (CEO of Apple Inc.) emphasizes Apple's values to navigate future obstacles.

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