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Apple to Launch Premium MacBook Ultra with OLED Display

3/8/2026

35 6 Full Breakdown

Summary

Story summary

Apple plans to launch the MacBook Ultra, a premium laptop with an OLED display and touchscreen, by late 2023.
The MacBook Ultra will sit above the MacBook Pro lineup, enabling a roughly 20% price increase due to OLED technology.
Bloomberg's Mark Gurman says the move aligns with Apple's strategy to diversify price points, including the MacBook Neo at $599.

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Story summary

Apple plans to launch the MacBook Ultra, a premium laptop with an OLED display and touchscreen, by late 2023.
The MacBook Ultra will sit above the MacBook Pro lineup, enabling a roughly 20% price increase due to OLED technology.
Bloomberg's Mark Gurman says the move aligns with Apple's strategy to diversify price points, including the MacBook Neo at $599.