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Story summary
- Labubu Pop Mart is opening U.S. headquarters in Culver City, California to support demand for its 'ugly-cute' plush monsters created by Kasing Lung.
- The 22,000-square-foot office will support demand for these collectible toys, often sold in blind boxes.
- The Labubu craze intensified after celebrities Lisa from Blackpink and Kim Kardashian were seen with the toys.
- Sony Pictures has acquired the film rights to Labubu, marking its shift to mainstream entertainment.
