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Quiz Book Sales Surge; Julia Donaldson Tops UK Authors

3/9/2026

25 2 Full Breakdown

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Osman Tops Bestsellers

In 2025, quiz book spending rose 24% ahead of The London Book Fair.
Bible purchases rose 19%, the highest levels since 1998.
Overall non-fiction market spending fell to £791 million.
Richard Osman’s The Impossible Fortune topped the bestseller list by selling 478,000 copies.
Julia Donaldson became the UK's bestselling author with 3.3 million copies sold.

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Bible Sales Surge

Bible sales in Britain reached a 2025 record, rising 19% to £6.3 million—the highest level since 1998.
NielsenIQ BookData's Philip Stone said the trend reflects growing demand for spiritual insight.
A YouGov tracker found belief in God among 18-24-year-olds tripled from 16% in 2021 to 45% in 2025.
Monthly church attendance rose from 3.7 million to 5.8 million, indicating a search for meaning among young people facing mental health challenges.

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Osman Tops Bestsellers

In 2025, quiz book spending rose 24% ahead of The London Book Fair.
Bible purchases rose 19%, the highest levels since 1998.
Overall non-fiction market spending fell to £791 million.
Richard Osman’s The Impossible Fortune topped the bestseller list by selling 478,000 copies.
Julia Donaldson became the UK's bestselling author with 3.3 million copies sold.

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