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Gen Z Sparks Mall Revival with In-Store Shopping Surge

3/9/2026

50 10 Full Breakdown

Summary

Story summary

The Wall Street Journal reports that Gen Z shoppers aged 18 to 24 buy 62% of their merchandise in stores, signaling mall revival.
The trend is driven by social experiences and influence from social media.
Tapestry, Inc. and PacSun, the apparel retailer, benefit, with PacSun planning to open up to 35 new locations.
The report notes a divide in mall performance, with some malls thriving and others facing vacancies.

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Story summary

The Wall Street Journal reports that Gen Z shoppers aged 18 to 24 buy 62% of their merchandise in stores, signaling mall revival.
The trend is driven by social experiences and influence from social media.
Tapestry, Inc. and PacSun, the apparel retailer, benefit, with PacSun planning to open up to 35 new locations.
The report notes a divide in mall performance, with some malls thriving and others facing vacancies.