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Keselowski Praises Jordan for Boosting NASCAR's Visibility

3/9/2026

Summary

Story summary

Brad Keselowski, NASCAR driver and 23XI Racing co-owner, praised Michael Jordan for his significant impact on NASCAR.
Keselowski said Jordan's active presence at races enhances the team's profile and attracts attention to the sport.
He acknowledged the challenges of team ownership.
He credited Jordan's commitment with boosting NASCAR's visibility and appeal.
Keselowski expressed optimism that Jordan's global recognition brings valuable exposure and noted there are no apparent negatives.

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Story summary

Brad Keselowski, NASCAR driver and 23XI Racing co-owner, praised Michael Jordan for his significant impact on NASCAR.
Keselowski said Jordan's active presence at races enhances the team's profile and attracts attention to the sport.
He acknowledged the challenges of team ownership.
He credited Jordan's commitment with boosting NASCAR's visibility and appeal.
Keselowski expressed optimism that Jordan's global recognition brings valuable exposure and noted there are no apparent negatives.