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Story summary
- ecoLove, founded by Sharona Romano-Lazar in Israel, offers 100% vegan products with organic ingredients and Dead Sea minerals.
- Romano-Lazar emphasizes manufacturing locally in Ofakim to support the Israeli economy.
- The brand is expanding in the United States, now available in around 900 stores, including major retailers.
- Despite tariffs and competition, ecoLove remains committed to the U.S. market and promotes a female-led culture.
