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Story summary
- Alexander McQueen faces a 60% turnover decline over three years and potential job losses for about one third of its Italian staff after the Paris show.
- Creative director Seán McGirr presented a strong collection inspired by the brand's archives, aiming for a relatable London-girl aesthetic and modern identity.
- The show referenced British fashion history with miniskirts and knee-high boots while addressing paranoia and perfectionism, affecting the brand's image.
