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Master Your Emotions: The 90-Second Reset Rule

3/9/2026

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Story summary
  • The 90-second rule, proposed by neuroanatomist Dr. Jill Bolte Taylor, says anger lasts about 90 seconds.
  • If feelings persist beyond 90 seconds, it signals ongoing rumination.
  • A Bustle article recommends using the rule as a quick emotional reset during busy days.
  • The author tried applying the rule but found allocating 90 seconds to each emotion impractical during a workday.