Wasserman Agency Rebrands Amid Epstein Controversy

The Wasserman Group, a prominent sports and marketing agency, has officially rebranded as THE·TEAM following the fallout from founder Casey Wasserman's association with Jeffrey Epstein. The rebranding, announced on March 9, 2026, comes as the company seeks a buyer and aims to distance itself from the negative publicity surrounding Wasserman's name, which appeared in recently released Epstein-related documents.

New York Times

In January 2026, the Department of Justice released documents as part of the Epstein Files Transparency Act, which included emails from 2003 between Casey Wasserman and Ghislaine Maxwell, a convicted associate of Jeffrey Epstein. Although the emails did not implicate Wasserman in any criminal activity, their disclosure led to significant reputational damage. Following the release, numerous clients, including artists like Chappell Roan and Abby Wambach, severed ties with the agency, prompting Wasserman to announce his intention to sell the company on February 13, 2026.

New York Times

Casey Wasserman, 51, is the founder of the Wasserman Group and a notable Democratic donor. He is also the chairman of the organizing committee for the 2028 Los Angeles Olympics. His involvement in the Epstein scandal has raised concerns among Los Angeles officials, with Mayor Karen Bass calling for his resignation from the Olympics role shortly after the scandal broke.

New York Times

In a statement regarding the rebranding, the newly named THE·TEAM emphasized its commitment to its foundational philosophy of unity in sports, music, and entertainment. Wasserman expressed regret in a company memo, stating, “I’m deeply sorry that my past personal mistakes have caused you so much discomfort. It’s not fair to you, and it’s not fair to the clients and partners we represent so vigorously and care so deeply about.” He acknowledged that he had become a distraction and initiated the process of selling the company.

Billboard

The fallout from Wasserman's association with Epstein has drawn criticism from various quarters, including Los Angeles city officials. The City Council postponed a vote on a resolution expressing concern over Wasserman's role in the Olympics, highlighting the potential conflict between Olympic values and his association with the Epstein files.

New York Times

As negotiations for the sale of THE·TEAM progress, it remains uncertain whether the agency will be sold as a whole or in parts. The outcome of this sale could significantly impact the concert booking market, particularly if a major competitor like Creative Artists Agency (CAA), William Morris Endeavor (WME), or United Talent Agency (UTA) acquires its music division, which represents high-profile clients such as Ed Sheeran and Coldplay.

Billboard

• “As of today, Wasserman is rebranding as THE TEAM,” — Wasserman Group Statement

New York Times

• “13 company-wide memo, writing, “I’m deeply sorry that my past personal mistakes have caused you so much discomfort.” — Casey Wasserman

Billboard

• “At this moment, I believe that I have become a distraction to those efforts.” — Casey Wasserman

Billboard