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Erewhon Unveils $21 Barbie-Inspired "Birthday Wish" Smoothie

3/10/2026

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Summary

Story summary

On March 9, Erewhon launched the "Birthday Wish" smoothie to celebrate Barbie's 67th birthday.
The limited-time drink is inspired by vanilla cake batter and features pink and white swirls with sprinkles.
It includes organic ingredients such as banana, goji berries, and coconut water, and costs $21.
Barbie has influenced discussions on beauty standards and feminism.

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Story summary

On March 9, Erewhon launched the "Birthday Wish" smoothie to celebrate Barbie's 67th birthday.
The limited-time drink is inspired by vanilla cake batter and features pink and white swirls with sprinkles.
It includes organic ingredients such as banana, goji berries, and coconut water, and costs $21.
Barbie has influenced discussions on beauty standards and feminism.