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Story summary
- Director Inka Achté's Soap Fever examines The Bold and the Beautiful's popularity in Finland during the early 1990s economic crisis as escapism.
- Achté shows the soap provided comfort and connection amid national despair.
- She argues soap operas can carry as much emotional weight as arthouse films.
- The film reflects on nostalgia and seeks to destigmatize daytime television as a community-building coping tool.
