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Adobe and MLB Expand Partnership for Enhanced Fan Experiences

3/10/2026

Summary

Story summary

Adobe and Major League Baseball (MLB) announce an expanded partnership to improve digital fan experiences.
Adobe will provide marketing and content solutions to MLB and will sponsor Opening Day in 2026, 2027, and 2028.
The deal builds on MLB's prior investments in Adobe tools, and Uzma Rawn (MLB Chief Marketing Officer) and Rachel Thornton (Adobe Chief Marketing Officer) describe AI-driven personalization that deepens fan engagement ahead of the March 25, 2026.

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Story summary

Adobe and Major League Baseball (MLB) announce an expanded partnership to improve digital fan experiences.
Adobe will provide marketing and content solutions to MLB and will sponsor Opening Day in 2026, 2027, and 2028.
The deal builds on MLB's prior investments in Adobe tools, and Uzma Rawn (MLB Chief Marketing Officer) and Rachel Thornton (Adobe Chief Marketing Officer) describe AI-driven personalization that deepens fan engagement ahead of the March 25, 2026.