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Story summary
- Jeff Green, CEO of The Trade Desk, says the open internet is evolving, not shrinking, despite Google and Meta.
- Advertisers seek measurable performance across diverse channels, a shift that could strengthen the open internet.
- In a market with excess supply, advertisers gain leverage to optimize spending.
- Large ecosystems control significant data and inventory, challenging the open internet's growth.
- The Trade Desk frames itself as a neutral platform to navigate challenges.
