1 of 1
Story summary
- BYD Company Limited (BYD Co.), automaker, is exploring entry into Formula One and endurance racing to boost brand.
- Entering Formula One could cost $500 million per season and face resistance from teams over prize money.
- A Formula One partnership raises BYD's visibility in the U.S. where it does not sell cars due to tariffs.
- The Fédération Internationale de l'Automobile (FIA) has expressed support for a Chinese team in Formula One.
