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Oppo to Raise Smartphone Prices Amid Memory Cost Surge

3/10/2026

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Story summary
  • Oppo Mobile Telecommunications will raise prices for smartphone models starting March 16 due to rising memory costs.
  • Memory chip prices have surged over 80% since mid-2024, fueling price hikes for Oppo and OnePlus devices.
  • Vivo and Honor are expected to raise prices while Apple and Huawei cut prices.
  • Global smartphone shipments are projected to fall to 1.1 billion units as Huawei discounts Pura 80 Pro during the Chinese New Year.