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LEGO Reports Record 2025 Growth with 16% Sales Surge

3/10/2026

40 9 Full Breakdown

Summary

LEGO Group Triumphs

The LEGO Group reported record results for 2025, with revenue up 12% to 83.5 billion Danish kroner and operating profit up 18% to 22 billion kroner.
Consumer sales grew 16% as the LEGO Group added over 860 new sets.
This growth outpaced the global toy market's 7% expansion.
The LEGO Group increased recycled materials use to 52%.

Summary

LEGO Group Expands Gaming

LEGO Group expanded its gaming and digital play presence in 2025, celebrating 30 years of LEGO video games.
The LEGO Group launched new titles for LEGO Minecraft and LEGO Super Mario.
LEGO Fortnite Odyssey achieved over one billion hours of player engagement.
Looking ahead to 2026, the LEGO Group plans further growth with the introduction of LEGO Pokémon.

History

Historical Context

Since its founding in 1932, LEGO has evolved from producing wooden toys to iconic plastic building bricks. In 1998, LEGO launched its first video game, marking a strategic shift towards digital play. By 2025, the company reported an 83.5 billion Danish kroner revenue, driven by new sets and a growing digital gaming presence, reflecting the broader trend of traditional toy companies adapting to the digital landscape.

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LEGO Group Triumphs

The LEGO Group reported record results for 2025, with revenue up 12% to 83.5 billion Danish kroner and operating profit up 18% to 22 billion kroner.
Consumer sales grew 16% as the LEGO Group added over 860 new sets.
This growth outpaced the global toy market's 7% expansion.
The LEGO Group increased recycled materials use to 52%.

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