Full Breakdown
Nottingham Forest Reduces Ticket Prices for Europa League Match Against Midtjylland
3/10/2026, 8:21:29 PM
Ticket Price Adjustments in Response to Sales Concerns
Nottingham Forest has announced a reduction in ticket prices for their UEFA Europa League match against FC Midtjylland, scheduled for March 12, 2026. The club has lowered prices by £10 across all areas of the stadium for season ticket holders and club members, following disappointing sales prior to the first leg of the last-16 fixture at the City Ground. As of the announcement, a significant number of tickets remained unsold, prompting the club to take action to boost attendance.
In a statement, Nottingham Forest emphasized the importance of the match, stating, “It’s an important night for everybody associated with the club, including our supporters, our players, and our coaching staff — and it’s the start of an opportunity to reach the quarter finals of the competition for the first time in 30 years.” The club also assured fans who had already purchased tickets that they would receive a refund for the price difference.
Background on Ticket Pricing Concerns
The decision to reduce ticket prices comes amid criticism regarding the high costs associated with attending European matches. Initial prices for adult tickets ranged from £50 to £70, which many fans deemed excessive. A survey conducted by the Nottingham Forest Supporters Trust revealed that some fans felt priced out of attending European games, with one fan commenting, “European football should have been something everyone could enjoy, but the prices meant some fans simply couldn’t attend.”
This season has been particularly costly for fans, as Nottingham Forest has participated in multiple European fixtures, including matches in Spain, Austria, the Netherlands, Portugal, and Turkey. The club's management acknowledged that the financial burden of attending these games, combined with upcoming Premier League matches, contributed to slower ticket sales for the Midtjylland fixture.
Official Statements and Future Implications
In addition to the price reduction, Nottingham Forest has linked future ticketing opportunities to attendance at the upcoming match. Should the team advance to the quarter-finals, MyForest Core members who attend the Midtjylland game will receive priority for tickets to the quarter-final home leg, ahead of those who have not purchased tickets for any UEFA Europa League games.
Criticism and Opposition
Despite the club's efforts to address ticket pricing concerns, some fans remain skeptical about the effectiveness of the price reduction. Critics argue that the initial pricing structure was already a barrier to attendance and that the late adjustment may not significantly impact overall turnout.
Verbatim Quotes
- “In a statement announcing the discount, Forest said: “It’s an important night for everybody associated with the club, including our supporters, our players, and our coaching staff — and it’s the start of an opportunity to reach the quarter finals of the competition for the first time in 30 years.” — Nottingham Forest Statement
- “European football should have been something everyone could enjoy, but the prices meant some fans simply couldn’t attend,” — Nottingham Forest Supporters Trust Survey Respondent
The adjustments made by Nottingham Forest reflect an ongoing effort to engage their fanbase and ensure a vibrant atmosphere during this critical stage of the Europa League.
