Story perspectives

American Musicals Shift to London Amid Broadway's Crisis

3/10/2026

Summary

Story summary

American artists stage musicals in London after rising United States production costs reduce Broadway profitability.
Broadway budgets average $20 million, and only four of 48 new musicals since the pandemic profited.
Profitability decline spurs offshoring of productions to mitigate financial risks.
In London, Beautiful Little Fool about F. Scott and Zelda Fitzgerald plays in a modest venue.
Disney's The Greatest Showman, adapted from the P.T. Barnum film, debuts in Bristol.

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Story summary

American artists stage musicals in London after rising United States production costs reduce Broadway profitability.
Broadway budgets average $20 million, and only four of 48 new musicals since the pandemic profited.
Profitability decline spurs offshoring of productions to mitigate financial risks.
In London, Beautiful Little Fool about F. Scott and Zelda Fitzgerald plays in a modest venue.
Disney's The Greatest Showman, adapted from the P.T. Barnum film, debuts in Bristol.