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Kohl's Shares Surge 9.3% Despite Sales Drop

3/10/2026

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Story summary
  • Kohl’s Corp. shares rose 9.3% after an analysts call, despite a larger-than-expected sales drop last quarter.
  • The retailer’s comparable sales fell 2.8%, pressured by a major snowstorm and peak-period competition.
  • Kohl’s aims to attract value-conscious shoppers and expects continued pressure on low-to-middle-income consumers.
  • Interim CEO Michael Bender focuses on proprietary brands and the shopping experience to boost sales.