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Story summary
- Olaplex, a hair care brand, debuted on Nasdaq in late 2021, with its stock down about 95%.
- It peaked at $29.41 in January 2022 before demand waned and a lawsuit alleging harmful ingredients damaged its reputation.
- In 2023, Olaplex appointed Amanda Baldwin as CEO to revitalize the brand.
- Analysts from JPMorgan Chase express skepticism about Olaplex's recovery, noting 0.1% fiscal year 2025 sales growth amid rising competition and tough markets.
