Story perspectives

British Fans Flock to Benidorm for Cheltenham Savings

3/11/2026

Summary

Story summary

Thousands of British racing fans flocked to Benidorm for the Cheltenham Festival, seeking a cheaper, sunnier alternative as a 'Costa del Cheltenham' trend emerges.
Hotel bookings in Benidorm surged 225%, as attendees were drawn by cheaper drinks and food.
A pint costs around £1.70 in Benidorm, versus £7.50 at Cheltenham.
Some attendees, like Stephen Dahl, switched to Benidorm due to rising costs at Cheltenham, where attendance has dropped significantly.

History

Historical Context

The Costa del Sol in Spain saw a tourism boom from 1959 to 1974, with a 300% increase in hotel bookings by British visitors seeking affordable vacations. This trend reflects a shift in travel preferences, as rising costs at traditional events like Cheltenham push attendees to seek economical alternatives, paralleling the region's historical appeal as a budget-friendly destination for international tourists.

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Story summary

Thousands of British racing fans flocked to Benidorm for the Cheltenham Festival, seeking a cheaper, sunnier alternative as a 'Costa del Cheltenham' trend emerges.
Hotel bookings in Benidorm surged 225%, as attendees were drawn by cheaper drinks and food.
A pint costs around £1.70 in Benidorm, versus £7.50 at Cheltenham.
Some attendees, like Stephen Dahl, switched to Benidorm due to rising costs at Cheltenham, where attendance has dropped significantly.

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