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AI Boom Sparks Memory Price Surge: 90% Increase Ahead

3/11/2026

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Story summary
  • Ban-Seng Teh of Seagate Technology said memory price increases may become "the new normal" due to the artificial intelligence boom.
  • He described the market as a supercycle, distinct from past cycles of shortage and oversupply.
  • Seagate has observed rising costs linked to DRAM prices, despite minimal DRAM use.
  • In Q1 2026, server DRAM prices are projected to rise 90% due to AI data centers' memory demand for GPUs in large language models.