Story perspectives

YouTube Surpasses Disney, NBCUniversal with $40.4B Ad Revenue

3/11/2026

Summary

Story summary

YouTube generated $40.4 billion in ad revenue in 2025, surpassing the combined $37.8 billion earned by Disney and NBCUniversal, according to MoffettNathanson.
This growth, up by more than $4 billion from 2024, signals a major shift in the media landscape.
The platform is now considered the world's largest media company, outpacing traditional competitors.
YouTube's subscription revenue reached nearly $22 billion, driven by YouTube TV and YouTube Premium.

1 of 1

Story summary

YouTube generated $40.4 billion in ad revenue in 2025, surpassing the combined $37.8 billion earned by Disney and NBCUniversal, according to MoffettNathanson.
This growth, up by more than $4 billion from 2024, signals a major shift in the media landscape.
The platform is now considered the world's largest media company, outpacing traditional competitors.
YouTube's subscription revenue reached nearly $22 billion, driven by YouTube TV and YouTube Premium.