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Story summary
- The U.S. sauna market is growing, with Minnesota showing notable demand for stress relief.
- Katie Usem, co-owner of a Minnesota sauna business, helps establish sauna services.
- Justin Juntunen, founder of a Minnesota sauna services company, reports $5 million in annual revenue and a year-long waitlist.
- The trend attracts investments from domestic and international companies.
- Experts caution that wellness benefits should be balanced with careful consideration of health claims.
