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BUTTER Empowers Artists, Reaches $1.5 Million Milestone

3/12/2026

39 8 Full Breakdown

Summary

Story summary

BUTTER, launched in 2021 by GANGGANG in Indianapolis, lets artists sell to collectors and keep 100% of proceeds.
Over five years, BUTTER has featured nearly 200 artists and earned over $1.5 million.
The model challenges traditional art fairs and promotes equity for Black artists and broader access.
Feedback from Los Angeles edition highlighted visibility and community engagement, while GANGGANG pursues social justice through the arts.

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Story summary

BUTTER, launched in 2021 by GANGGANG in Indianapolis, lets artists sell to collectors and keep 100% of proceeds.
Over five years, BUTTER has featured nearly 200 artists and earned over $1.5 million.
The model challenges traditional art fairs and promotes equity for Black artists and broader access.
Feedback from Los Angeles edition highlighted visibility and community engagement, while GANGGANG pursues social justice through the arts.