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Story summary
- The UK banned junk food advertising, effective January 5, to reduce childhood obesity by removing 7.2 billion calories from children's diets.
- Nesta research finds the ban will affect only 1% of £2.4 billion spent on food advertising.
- Critics, including nutritionist Dr. Kawther Hashem, say lobbying weakened the policy and created loopholes.
- The Department of Health says the ban is part of a health initiative, but experts warn scope undermines protection.
