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BTS Unveils ARIRANG Pop-Up with Exclusive Merchandise!

3/11/2026

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Story summary
  • Bangtan Sonyeondan (BTS) launches a pop-up with the National Museum of Korea Foundation to celebrate their fifth album ARIRANG, which releases on March 20.
  • Exclusive merchandise inspired by Korean culture will be available at Shinsegae Department Store and HYBE headquarters from March 20 to April 12.
  • Pre-sales begin March 12 via Weverse Shop.
  • The album explores themes of identity and emotional connection.