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Story summary
- Rivian prepares for the launch of its R2 SUV in April.
- TD Cowen analysts project R2 annual sales of 212,000–335,000 units at about $45,000, to attract mainstream buyers.
- Despite Rivian's production struggles and ongoing losses, the R2's success is crucial for the company's future.
- Analysts say ramping up production could lift revenue from $5.4 billion in 2025 to $16.3 billion by 2028.
