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Ram Revives ProMaster City Van for $4 Billion Opportunity

3/11/2026

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Summary

Story summary

Ram, the automaker brand of Stellantis, plans to revive the ProMaster City and launch it in late 2026.
The van is based on a European model and Ram executives see a $4 billion revenue opportunity in this segment.
It will start under $40,000 and offers 167 cubic feet of cargo space.
It has a 2,000-pound payload and will be assembled in Turkey and customized in Baltimore.

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Story summary

Ram, the automaker brand of Stellantis, plans to revive the ProMaster City and launch it in late 2026.
The van is based on a European model and Ram executives see a $4 billion revenue opportunity in this segment.
It will start under $40,000 and offers 167 cubic feet of cargo space.
It has a 2,000-pound payload and will be assembled in Turkey and customized in Baltimore.