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Porsche Appoints New CEO Amid Profit Concerns

3/11/2026

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Story summary
  • Porsche AG appointed Michael Leiters as CEO to cut costs and strengthen its lineup.
  • The automaker reports a 2025 profit drop and will streamline operations to target high-margin segments.
  • Porsche forecasts 2026 return on sales of 5.5% to 7.5%, after a 1.1% ROS in 2025.
  • Analysts warn against hasty strategic announcements amid global trade tensions, cautious consumer spending, and rising competition from Chinese rivals.