Story perspectives
Ladies Day Triumphs at Cheltenham Festival with Increased Female Attendance
3/11/2026
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Story summary
- Ladies Day returned to the Cheltenham Festival on March 11, 2026, after a five-year hiatus.
- Rachael Blackmore, a former jockey and Head of Ladies Day, led a campaign that boosted female ticket purchases from 25% in 2025 to 33% in 2026.
- Queen Camilla attended the event, which followed criticism of the previous unisex 'Style Wednesday' and celebrated women in sports, featuring rugby players Natasha Hunt and Zoe Aldcroft.
