Drooid Logo
Back to today’s briefing

Story perspectives

Ladies Day Triumphs at Cheltenham Festival with Increased Female Attendance

3/11/2026

28 6 Full Breakdown

1 of 1

Story summary
  • Ladies Day returned to the Cheltenham Festival on March 11, 2026, after a five-year hiatus.
  • Rachael Blackmore, a former jockey and Head of Ladies Day, led a campaign that boosted female ticket purchases from 25% in 2025 to 33% in 2026.
  • Queen Camilla attended the event, which followed criticism of the previous unisex 'Style Wednesday' and celebrated women in sports, featuring rugby players Natasha Hunt and Zoe Aldcroft.