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Hidden Valley Ranch Launches Global Ranch-Bassador Program

3/12/2026

Summary

Story summary

Hidden Valley Ranch launched the Ranch-bassador Program to celebrate National Ranch Day and promote ranch dressing.
Starting March 10, 2026, four fans will travel Europe for eight weeks in pairs, documenting ranch pairings with local cuisines.
Participants must produce four short videos and one YouTube episode weekly; travel and accommodations are covered.
Applications open March 31, 2026; Stacy Stokes, Vice President of Marketing, cites cultural exchange and America's 250th anniversary.

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Story summary

Hidden Valley Ranch launched the Ranch-bassador Program to celebrate National Ranch Day and promote ranch dressing.
Starting March 10, 2026, four fans will travel Europe for eight weeks in pairs, documenting ranch pairings with local cuisines.
Participants must produce four short videos and one YouTube episode weekly; travel and accommodations are covered.
Applications open March 31, 2026; Stacy Stokes, Vice President of Marketing, cites cultural exchange and America's 250th anniversary.