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Apple Holds iPhone 18 Pro Prices Amid Rising Costs

3/12/2026

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Summary

Story summary

Apple will keep iPhone 18 Pro starting prices at $1,099 and $1,199.
Analyst Ming-Chi Kuo says Apple will absorb rising costs by leveraging instability in the global memory market.
Recent launches of iPhone 17e and MacBook Neo at $599 support this strategy.
The introduction of TSMC's 2-nanometer processors could raise chip costs by 70%.
The iPhone 18 Pro models are expected to launch in September 2026.

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Story summary

Apple will keep iPhone 18 Pro starting prices at $1,099 and $1,199.
Analyst Ming-Chi Kuo says Apple will absorb rising costs by leveraging instability in the global memory market.
Recent launches of iPhone 17e and MacBook Neo at $599 support this strategy.
The introduction of TSMC's 2-nanometer processors could raise chip costs by 70%.
The iPhone 18 Pro models are expected to launch in September 2026.