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MLB's Netflix Deal Sparks Concern Over WBC Viewership

3/12/2026

Summary

Story summary

Major League Baseball (MLB) partners with Netflix to exclusively air World Baseball Classic (WBC) in Japan.
Traditionally, Japanese fans watched for free on outlets, with nearly 100 million tuning in during 2023.
Critics say subscription model could limit viewership, especially in rural areas.
A survey found 68% had no plans to subscribe to Netflix for the WBC.
MLB argues the partnership will grow the game, but fans fear reduced interest in the tournament.

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Story summary

Major League Baseball (MLB) partners with Netflix to exclusively air World Baseball Classic (WBC) in Japan.
Traditionally, Japanese fans watched for free on outlets, with nearly 100 million tuning in during 2023.
Critics say subscription model could limit viewership, especially in rural areas.
A survey found 68% had no plans to subscribe to Netflix for the WBC.
MLB argues the partnership will grow the game, but fans fear reduced interest in the tournament.