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Universal Extends Theatrical Release to Seven Weekends

3/12/2026

Summary

Story summary

Universal Pictures will extend the exclusive theatrical release window for new movies to a minimum of five weekends.
Starting in January, the window will extend to seven weekends.
AMC Entertainment states the change aims to boost ticket sales and support theaters.
Donna Langley, chairwoman of NBCUniversal Entertainment, emphasized collaboration with exhibition partners to sustain the theatrical ecosystem.
The shift marks a significant departure from the pandemic-era policy of three weekends.

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Story summary

Universal Pictures will extend the exclusive theatrical release window for new movies to a minimum of five weekends.
Starting in January, the window will extend to seven weekends.
AMC Entertainment states the change aims to boost ticket sales and support theaters.
Donna Langley, chairwoman of NBCUniversal Entertainment, emphasized collaboration with exhibition partners to sustain the theatrical ecosystem.
The shift marks a significant departure from the pandemic-era policy of three weekends.