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Bumble Stock Soars 20% Amid AI Overhaul and Upgrades

3/12/2026

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Story summary
  • Bumble Inc. shares rose 20% after stronger-than-expected fourth-quarter results, with revenue of $224.2 million.
  • The company will launch Bumble 2.0, an AI-driven overhaul with chapter-based profiles to reduce swiping fatigue.
  • Whitney Wolfe Herd, Bumble's CEO, said some markets may test a no-swipe option.
  • J.P. Morgan analysts upgraded stock to Neutral, citing improving indicators and Bee, an AI dating assistant.
  • Despite the rally, the stock is down over 20% this year.