Story perspectives

Sephora Champions Women in Motorsports with F1 Partnership

3/12/2026

Summary

Story summary

Sephora becomes Official Beauty Retailer Partner for 2026 F1 Academy season, starting March 13, 2026.
The collaboration supports female talent in motorsport and encourages women, with Spanish driver Natalia Granada racing in the Sephora operated by Prema car.
The partnership includes glam bars at select races and an end-of-year drivers’ celebration.
Sephora's Global Chief Marketing Officer said the company is excited to engage audiences while championing women's empowerment in sports.

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Story summary

Sephora becomes Official Beauty Retailer Partner for 2026 F1 Academy season, starting March 13, 2026.
The collaboration supports female talent in motorsport and encourages women, with Spanish driver Natalia Granada racing in the Sephora operated by Prema car.
The partnership includes glam bars at select races and an end-of-year drivers’ celebration.
Sephora's Global Chief Marketing Officer said the company is excited to engage audiences while championing women's empowerment in sports.