Story perspectives
Honda Faces $15.7B Loss, Cancels EV Models Amid Competition
3/12/2026
1 of 1
Story summary
- Honda Motor Co. faces up to ¥2.5 trillion ($15.7 billion) in charges and a historic annual loss from EV market challenges.
- The company will cancel three planned North American EV models and forecast losses for the fiscal year ending in March.
- Toshihiro Mibe, Honda Motor Co. CEO, said market shifts and Chinese competition have altered their strategy as the company shifts resources to hybrids and India, with a May update.
