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Honda Faces $15.7B Loss, Cancels EV Models Amid Competition

3/12/2026

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Story summary
  • Honda Motor Co. faces up to ¥2.5 trillion ($15.7 billion) in charges and a historic annual loss from EV market challenges.
  • The company will cancel three planned North American EV models and forecast losses for the fiscal year ending in March.
  • Toshihiro Mibe, Honda Motor Co. CEO, said market shifts and Chinese competition have altered their strategy as the company shifts resources to hybrids and India, with a May update.