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Magnum Ice Cream Ad Sparks Complaints Over Nauseating Scent

3/13/2026

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Summary

Story summary

Complaints have emerged about Magnum ice cream advert at a London Underground interchange because of a chocolate scent.
Commuters described the scent as nauseating and artificial.
Transport for London (TfL) staff said it infiltrates their break room.
Magnum said the campaign has received positive feedback since its launch on March 9 and will run until March 22.

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Story summary

Complaints have emerged about Magnum ice cream advert at a London Underground interchange because of a chocolate scent.
Commuters described the scent as nauseating and artificial.
Transport for London (TfL) staff said it infiltrates their break room.
Magnum said the campaign has received positive feedback since its launch on March 9 and will run until March 22.