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McDonald's Launches 'McValue 2.0' for Budget-Friendly Dining

3/13/2026

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Summary

Story summary

McDonald's will boost its value menu, McValue, starting in April with $3-or-less deals and a $4 breakfast bundle.
The move aims to attract budget-conscious customers and respond to competition as rivals offer value deals.
CEO Chris Kempczinski stressed maintaining value leadership during an investor call.
The strategy is called "McValue 2.0" and will replace the buy-one-add-one promotion.
Franchisees unanimously approved the plan and will begin training for the new promotions.

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Story summary

McDonald's will boost its value menu, McValue, starting in April with $3-or-less deals and a $4 breakfast bundle.
The move aims to attract budget-conscious customers and respond to competition as rivals offer value deals.
CEO Chris Kempczinski stressed maintaining value leadership during an investor call.
The strategy is called "McValue 2.0" and will replace the buy-one-add-one promotion.
Franchisees unanimously approved the plan and will begin training for the new promotions.